The signage for the town needs a complete overhaul and it needs to start on the edges of the town and provide a journey into the town, it also needs to be geared to all forms of travel. It starts on the main roads into the town which should take a leaf out of France’s approach and have some big cultural/historic signage on the main roads particularly the A40. The mills and blanket factories could be the theme. We then need signage as you enter the town itself showing the key areas (parking, shopping, eating out and cultural/historical/points of interest. Then as you get off the buses or exit car parks there needs to be more detailed maps showing the areas of the town and this should integrate perfectly with directional signage to help people get around the town. All signage seems to require approval by a heritage committee this needs to be dealt with as it is impacting the ability to implement an impactful integrated seamless system of signs and information boards to maximise visitors experience of the town.